You may have heard the term in marketing, “your list is gold.” Well it is.
Your email list is a list of names and email addresses of potential clients who are already warm to your business. By warm, I mean, they’ve already somehow expressed some sort of interest in your business. As marketers, you know marketing to a warm audience has greater sales results in marketing to a cold audience. So let’s discuss ways on how you can grow your email list in 30 days.
Set up a system that will capture email names and addresses off your website and social media platforms. You can do this with MailChimp, which is a free service for up to 2,000 subscribers. There is also Constant Contact, InfusionSoft, Hubspot to name a few which are great, but will also charge for their services. So why not, start for free and build up into a paid service? Go to Mailchimp and set yourself up with an account. After that, you’ll have to play around on the site by yourself, it’s fairly easy to navigate. Find where you can “Create a list.” This is where you can name the list that you want to add names to. For example, you could call it the “Free lesson” list. This list will grow because you are giving out a free lesson.
So why not, start for free and build up into a paid service? Go to Mailchimp and set yourself up with an account. After that, you’ll have to play around on the site by yourself, it’s fairly easy to navigate. Find where you can “Create a list.” This is where you can name the list that you want to add names to. For example, you could call it the “Free lesson” list. This list will grow because you are giving out a free lesson.
Create an opt-in. This is where people can add sign up to receive emails. It’s usually a box on the toolbar or sidebar of your website where companies say “subscribe to our newsletter” or “to learn more,” or “join now”. Then there will be a textbox for people to enter their email address.
When you’re thinking about this opt-in button that you will have on your website, think bribe to subscribe. In other words, offer something of value to your target market that will entice them to add their email address to the list. People know when they add in their email addresses they will be added to an email marketing list, so give them something they will value in return. Some effective ones are “first lesson free,” “a checklist to help you,” “a list of my fave tools.” This is called a Lead Magnet.
Embed it on your website. Mailchimp has a very simple system that allows you to embed the code into your Word Press or other website platforms.
The best locations typically are towards the top right-hand side of the screen. If the opt-in is at the bottom of the page, chances are slim people will see it let alone click on it. So keep it visible on every page. Keep it above the fold, so no scrolling is needed.
Remember to check on your phone to see where it shows up. Most people look at sites on their phones, so keep it visible on your phone. You can also set this opt-in as a pop-up. Opt-ins can also be added to your Facebook page as a tab as well.
Direct traffic to your website or social media sites. This is entirely a blog on its own. Just think keywords and blogging to get you headed in the right direction.
You can have the best opt-in, but if no one is coming to your website, it’s a waste of time and energy. Having a website in general is a waste of money, unless you’re working to drive traffic to your site. Stay tuned for a post on driving traffic to your website.
In the meantime, implement the above 4 steps and you will see your list grow, and therefore your sales grow.