In a recent post, we discussed how to grow your email list as a way to increase sales. You might remember, but most likely not and now my feelings are hurt, “the final step in growing your email list is to direct traffic to your website or social media sites. Just think keywords and blogging to get you headed in the right direction. You can have the best opt-in, but if no one is coming to your website, it’s a waste of time and energy. Having a website in general is a waste of money, unless you’re working to drive traffic to your site. So stay tuned for a blog on driving traffic to your website.” So here are the first three of five steps to direct traffic to your website so you can increase sales.
Step 1: KNOW YOUR TARGET MARKET
If you don’t know who your target market is, how do you know what social media sites to be on? Target marketing is vital to increasing sales because you can talk the right talk, be where they are, design the right product to meet their needs and save money. We could go down a rabbit hole and discuss that, but the point is knowing your target market so you can be on the right social media sites and write about interesting stuff they like. If your market is not on Twitter, there’s no use starting a Twitter page. But if you’re market is in their 20’s, you better be on Instagram. So take some time and develop your customer avatar. Here’s a link to a great workbook to do that.
Step 2: HAVE AN OPTION TO ENTER YOUR MARKETING FUNNEL
On your website, make sure you have a way for customers to enter in your marketing funnel. Realize that no one buys the first time they hear about you. On average it takes 7 touches before someone will buy from you. They need to know, like and trust you. So go back to the last post, and implement an email marketing system that will build trust and convert to sales. But it’s not a bad idea to also have an option for someone to buy from your on your website. The website should be the place where people buy when they’re ready (unless you meet them in person). So without an option to either buy or enter your marketing funnel, you are losing out on cash!
Step 3: MAKE A LIST OF KEYWORDS
Now the meaty part of driving traffic! Put yourself in the mind of your customer or someone who may be looking to buy your product, what would they search for on Google? Remember, they don’t know you even exist yet. They just have a problem that needs solving. So make a list of all the words people would use to search for your product. These are your keywords. Now you will use those keywords in blogs, social media, and any marketing material you have.
In the next post, you will learn steps four and five in directing traffic to your website. So stay tuned. In the meantime, keep working on defining your target market and making a list of keywords.